It's your marketing—let's make it better.
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JAMES OLIVER
It starts with a conversation
01
The Conversation
How do you connect with your customers?
The Administrative Key Document (AKD)
The conversation begins with an overview of your marketing and communications. How do you connect and communicate with your customers and/or potential customers?
This marketing overview is outlined and centralized into the Administrative Key Document (AKD).
What does marketing look like on a day-to-day basis?
The Marketing Performance Report (MPR)
The conversation continues with the Marketing Performance Report (MPR), a look at day to day marketing activity and the available metrics.
The report looks at things like: website traffic and analytics; Facebook and social media reach; search engine ranking, etc.
How do you know if your marketing is working?
The Strategic Marketing Guide (SMG)
Finally, content and or strategy are developed…
development and a focus on connecting your day to day marketing to measurable outcomes. marketing activity and efforts are connected to defined objectives enabling you to monitor and measure those efforts with defined indicators, often called (KPI)s.
Defined, Outlined, and Organized
Administrative Key Document (AKD)
The focus of the project is defined in the AKD and all related administrative information is centralized into this document.
From Facebook to automated appointment reminders and everything in-between, the AKD is where the focus of the project is determined and the administrative information is organized.
Strengthening Your Marketing Efforts
Marketing Performance Report (MPR)
Working from the Administrative Key, a Marketing Performance Report is created. This report shows the current effectiveness of marketing efforts and identifies further opportunities for better return on investment.
Connecting Updated Marketing Activities to Measurable Goals
Strategic Marketing Guide (SMG)
The SMG bring everything together, with content and or strategy development and a focus on connecting your day to day marketing to measurable outcomes.
Based on your marketing and communication goals, we put custom metrics in place into a Strategic Marketing Guide allowing you to monitor and measure your marketing.
A marketing and communications consultant focused on helping organizations optimize their current marketing efforts.
Based in Lubbock, Texas, and disrupting the status quo with more than a decade of creating, writing, and marketing expertise, Michelle Wilkinson is available for short-term projects or extended consultative support. Schedule a free consultation meeting.
- Social Media Support
- Website and SEO
- Google Ads
- Email and SMS Marketing
- Marketing Automations
- Desktop Publishing Support
- Print Production Management
- Copywriting and Editing
- Content Creation
