How It Begins—Let’s Talk Marketing
THE CONVERSATION
How do you connect with your customers?
A Marketing and Communications Overview
What do you use to communicate and connect with your customers and potential customers? This can be Facebook posts to automated appointment reminders and everything in-between.
After a free initial consultation, the conversation begins with overviewing all of your marketing and communications.
What does your marketing look like on a daily basis?
Day-to-Day Marketing
What are your current marketing efforts and how are you managing that on an ongoing basis? This can include brochures, paid social media or email marketing automations.
This part of the conversation will allow for identifying opportunities to optimize strategy and streamline activity.
How do you know your marketing is working?
How to Determine Results and Measure Success
Finally, the discussion wraps up with your marketing goals. Using your defined goals, focus is centered on connecting your day-to-day marketing activity to measurable outcomes.
THE DELIVERABLES
What You Get
Defined, Outlined, and Organized
Administrative Key Document (AKD)
The Administrative Key Document (AKD) draws from the conversation about your marketing and communications overview. All marketing-related administrative information is organized into the AKD. Additionally, the project focus is finalized in this document.
Strengthened Marketing Efforts
Marketing Performance Report (MPR)
The Marketing Performance Report (MPR) shows the current effectiveness of marketing efforts, lining out things like: website traffic; Facebook and social media reach; search engine ranking, etc. It then identifies further opportunities for better return on investment, of your time and money.
Connected Marketing Activities to Measurable Goals
Strategic Marketing Guide (SMG)
The process is completed by identifying main objectives and finalizing your new optimized marketing guide, the Strategic Marketing Guide (SMG). The SMG brings everything together with content and/or strategy development, and a focus on connecting your day-to-day marketing to measurable outcomes.
THE CONSULTANT
Nice to Meet You
A marketing and communications consultant focused on helping organizations optimize their current marketing efforts.
Based in Lubbock, Texas, and disrupting the status quo with more than a decade of creating and writing, marketing expert, Michelle Wilkinson, is available for short-term projects or extended consultative support. Schedule a free consultation meeting.
- Social Media
- Website Optimization
- Google Ads
- Multi-Channel Content Creation
- Email and SMS Marketing
- Marketing Automations
- Desktop Publishing
- Copywriting and Editing
- SEO Review
THE WORK
Branding to Brochures
ANNUAL REPORTS
E-COMMERCE WEBSITES
LANDING PAGES
BROCHURES
David vs. Goliath
A self-funded political candidate won out over the heavily-supported incumbent with a robust quick-launch social media campaign.
A Winning Proposal
A succinct overview of data driven decision making helped TTU secure a five-year, $1 million dollar grant with Texas CPS, later Texas DFPS.
Website Traffic Increase by 4X!
A website refresh and a new CRM led to 4x the amount of traffic for Big Brothers Big Sisters Gulf Coast in 2025 when compared to 2024.
